Software Development
Architecture, build, deploy, and the long unglamorous tail after. For when you need people who can take something from a conversation to production and be straight with you the whole way through.
The gap between a prototype and something you can run a business on is wider than most people budget for. Auth, migrations, backups, the on-call story, the thing that breaks at 2am. None of it is glamorous, and it's most of what separates software that lasts from software that gets rewritten in a year.
The person you talk to is the person writing the code. Nothing gets translated through a project manager and re-explained to a team you never meet.
Sometimes the honest answer is that an existing tool does 90% of this for $50 a month. We'd rather say that in week one than bill you for six months of rebuilding it badly.
Interesting architecture is a liability in most products. We save the cleverness for your actual problem and keep everything around it dull, tested, and easy to reason about at midnight.
The decisions that are expensive to reverse — data model, boundaries, build vs. buy. Made deliberately, written down, and defensible a year later.
Empty repo to production with real users on it. The whole thing, including the parts that don't demo well.
The project that's late, half-built, or abandoned by the last team. We'll assess it honestly — including when starting over is genuinely cheaper.
CI, environments, monitoring, and a path to production that anyone on the team can run without holding their breath.
Code review, hiring help, and technical direction for teams with good engineers and nobody senior to steer.
We start with what you're actually trying to do — including the parts that turn out not to be a software problem at all.
A short document: what we're building, what we're not, what it costs, and where the risk is. Plain English, no line items you need us to interpret.
Work goes to a live environment every week. Progress is something you can click, not a percentage in a status report.
We write things down as we go and leave you able to run it without us. Lock-in isn't a business model we're interested in.
Deployed, monitored, and doing its job — with the operational parts sorted, not filed as follow-up tickets.
Short and current: how to run it, how it's laid out, and why the two or three surprising decisions were made.
Whether that's your engineers or your next hire, we hand off deliberately — walkthroughs, review, and time to ask questions.
Including the uncomfortable ones about timelines and scope. You'll hear bad news from us early, which is the only time it's useful.